If you're just starting to look at the rules and guides for credible sustainability marketing, you're already late. Why?
Customers are increasingly basing purchase decisions on their their values. Not being ahead of the curve with substantiating your claims and communications risks brand repetitional damage as more consumers call out greenwashing. Don't let it be you.
The last few years have seen some developments in policies and regulations in the EU level that affect the fashion and textile sectors. Some of them are already implemented, others are still in the proposal stage. Whatever stage they're in, they will have global implications. Start now.